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Bubs is a Swedish candy brand offering bold vegan sweets with playful shapes and fruity flavors, made sustainably with Fairtrade sugar and no palm oil.
Bubs was founded in Sweden in 1992 and has since grown into a beloved candy brand recognized for its playful shapes, vibrant colors, and bold, fruity flavors. From the iconic foam skulls to sour ovals, every piece is made to deliver a fun and tasty experience.
100% Vegan & Gelatin-Free
All Bubs products are completely vegan – free from gelatin and animal-based dyes. Instead, they use plant-based alternatives and have removed carmine (E120), making their candy suitable for everyone.
Made With Care
Bubs uses Fairtrade-certified sugar, avoids palm oil, and prioritizes sustainable production. Their modern factory in Jönköping, Sweden, is climate-smart and internationally certified for food safety.
A Global Sweetheart
Thanks to viral popularity on social media, Bubs has captured candy lovers far beyond Scandinavia. Today, you’ll find Bubs in pick’n’mix selections and candy shops across Europe, the US, and beyond.
Certainly, we may also be wrong. Either way, our .com site offers a wider variety of products available to customers shopping from outsite of Europe, including a grand assortment of Swedish snus with tobacco.