GN Tobacco Sweden AB

GN Tobacco – Swedish Snus and Nicotine Products Since 2004

GN Tobacco Sweden AB was founded in 2004 with a clear vision: to offer real choice in a market that had long been shaped by state monopoly. From the beginning, the company has worked to challenge industry norms by promoting competition, product diversity and a customer-first approach.

Today, GN Tobacco is one of Sweden’s most versatile producers of snus and nicotine pouches. The company is known for strong and distinctive brands such as Odens, Siberia, White Fox, Lenny's Cut and Bull Dog. Each brand brings its own character, flavor experience and nicotine strength, allowing consumers to choose according to their personal preferences.

Wide range of flavors, strengths and formats

GN Tobacco offers one of the most extensive assortments in the industry. From traditional tobacco and mint to bold, sweet and icy variations, the flavor profiles are designed to suit both new users and experienced snus enthusiasts. Nicotine levels range from mild to extremely strong.

The product range includes white portion, original portion, slim, mini and all white nicotine pouches – all made to fit modern demands for convenience, discretion and quality.

Global presence and continued growth

GN Tobacco exports to several countries including Norway, Russia, the United States and Switzerland, and continues to expand into new markets. With a focus on compliance, consistency and innovation, the company plays a growing role in the international snus and nicotine pouch segment.

Committed to choice and quality

Rooted in Swedish tradition but forward-thinking by nature, GN Tobacco stands for accessibility, strength and individuality. Their mission remains clear: to offer high-quality products in a nicotine market where the consumer comes first.