Omni by General is Swedish Match's first all-white snus. The small, white portions are perceived as much more discreet than ordinary snus.
Omni is manufactured according to a new patented technology that makes the snus, despite small and dry prills, provide a fast nicotine experience. It is sold in two flavors, licorice and mint; and two different strengths, 3 and 6mg of nicotine.
Nowadays OMNI has been replaced by ZYN and comes in new, more optimized flavors.
Read more about Swedish Match and ZYN here.