Fiedler & Lundgren
Fiedler & Lundgren – Swedish Snus Heritage Since 1783
A Legacy Rooted in Gothenburg
The story of Fiedler & Lundgren began in 1783, when Samuel Fiedler founded a snus and tobacco factory in Gothenburg, Sweden. For more than a century, the company crafted high-quality Swedish snus until 1915, when the Swedish tobacco monopoly nationalized the industry. The owners then moved production to Denmark, continuing their dedication to premium tobacco products.
The Modern Era of Fiedler & Lundgren
Although the company's origins date back to the 18th century, the Fiedler & Lundgren brand as we know it today was officially established in 2002. Just two years later, in 2004, the company reentered the Swedish market—this time with a renewed focus on both tradition and innovation.
Today, Fiedler & Lundgren is one of the key players in the Scandinavian nicotine market, offering a wide range of both traditional snus and modern nicotine pouches.
Trusted Brands Under the Fiedler & Lundgren Name
Lundgren’s
A classic Swedish snus brand, known for its earthy, natural flavors and unique perforated pouches that enhance the experience.
VELO & LYFT
Market leaders in tobacco-free nicotine pouches, offering clean design, refreshing flavors and a discreet, smoke-free way to enjoy nicotine. These brands have become global favorites and represent the future of oral nicotine.
Mocca, Granit & Knekt
Traditional snus brands with deep roots in Swedish snus culture. These products are especially popular among experienced users who appreciate strong flavor profiles and classic format options.
Part of British American Tobacco
Today, Fiedler & Lundgren is owned by British American Tobacco (BAT), one of the world’s largest tobacco and nicotine companies. With this backing, the company continues to push boundaries—delivering premium snus and nicotine pouches to customers in Sweden, Europe and beyond.
Quality, Innovation, and Global Reach
Whether you prefer white portion snus, loose snus or tobacco-free nicotine pouches, Fiedler & Lundgren offers something for every taste. Their commitment to heritage, sustainability, and modern lifestyles makes them a trusted name in the world of Swedish snus and nicotine products.
