Swedish Match AB
Swedish Match – Leading in Smoke-Free Products and Snus
Swedish Match is one of Sweden’s largest manufacturers of smoke-free products, with a strong focus on snus. The company is known for some of the most iconic snus varieties, with General being its best-selling can, selling approximately 90 million cans annually.
Historic Snus Favorites
-
Ettan – Sweden’s oldest registered snus still available on the market
-
Göteborgs Rapé – Registered in 1919, its name originates from the French word “rapé,” meaning “grated.” It was also the first snus to be produced in white portions in the early 1990s.
-
Other well-known brands include Catch, Kronan, Nick and Johnny, and The Lab Series.
Zyn – The Modern Nicotine Experience
Swedish Match also offers Zyn, a line of all-white nicotine pouches without tobacco, available in Slim and Mini Dry formats. These products feature fresher flavors and come in two nicotine strengths, catering to the demand for modern, tobacco-free alternatives.
Company History and Evolution
Swedish Match traces its origins to the Swedish tobacco monopoly nationalized in 1915 under AB Svenska Tobaksmonopolet. In 1917, financier Ivar Kreuger founded Svenska Tändstickan AB, which changed its name to Swedish Match in 1980. During the 1990s, the company underwent several ownership and organizational changes, including being acquired by Procordia AB in 1992, which then adopted the Swedish Match name for the entire group.
